about sonra

about me and SONRA

I do not know if anybody is reading this. But I will try to explain SONRA : 
It was always my dream to have my own footwear brand. Everything by me. 100% me.

I started SONRA beginning 2016. I spend many days and nights with drawing shapes of shoes as an Average Joe in drawing. I guess you can imagine how hard it is to get your ideas on a piece of paper. 
Next step was to get this paperwork to reality. I started first on my own with disassembling existing shoes to get a feeling for patterns.
So I started to buy some leather pieces and get my own drawing on a pattern.
My wife helped me a lot on this one to assamble and sew my first pattern. I pulled the sewn upper on existing shoes to get a feeling for the shape/proportion of a pair of trainers.  
The outcome was ok, but somehow not really satisfiying. 
But I was sure to proceed with my work. 
I wanted to do the next step.
So I sourced factories. Since the beginning I had set the demand for a german based production. 
But this was not easy. All the factories I contacted were producing already their own brand/partners and had no ressources for me. 
But finally I found good people supporting and understanding my vision.
With the professional help and experience of the factory it was much easier to get the shoes done. 
After several Look&See samples and some adjustments the SONRA proto was born. 
"Proto" sounded so cool somehow, so I sticked to the name "proto". It symbolise the brands attitude. It is a kind of work in progress. A constantly prototyping.
In the meantime I had to work on a matching sole unit. And realized how expensive a sole unit can be. And that minimums can kill the whole project. But an experienced German supplier helped me with a custom made EVA sole. (Made in Italy). 
At this stage I had spend already a good amount of time, effort and a lot of money, without having a final product.
So I started to source materials and found with the help of the factory a tannery with excellent leather. Expensive but worth it. 
All leathers are vegetable tanned. Leather is tanned in Germany. Even the cows are German cows, haha.
Economically it is a project, were every businessman would say I am out of my mind.
But my aim was to make a shoe in Germany with great materials and a fair price.
Off course my margin is shit. 
But the product is great and I love the outcome.
I am wearing daily my first final pair of vegtanned shoes. They look beaten. But they became a part of me. A second skin for my feet.
I hope you will enjoy your pair of SONRAs like I do.
Thank you for buying and supporting my dream.